Meet the team behind your growth

Our team blends technical expertise and industry insight to deliver measurable results for B2B startups.

John is a B2B SaaS growth and SEO leader with a product-first mindset and deep experience building organic growth engines that drive pipeline and revenue. He’s led SEO, content, and product-led growth initiatives at Housecall Pro, BuildBook, and Dotdash Meredith, working at the intersection of search strategy, product positioning, and conversion.

With a background spanning product management and growth marketing, John helps SaaS companies turn SEO into a scalable acquisition channel — from technical foundations and programmatic content to ICP-led landing pages and mid-funnel optimization. His approach goes beyond rankings, focusing on measurable business outcomes like adoption, conversion, and long-term growth.

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Frank is a seasoned SEO and digital strategy leader with more than two decades of experience helping enterprise and high-growth brands drive visibility, traffic, and long-term search performance. Frank’s career includes leading enterprise SEO efforts across diverse industries, blending technical optimization, content strategy, and data-driven insights to deliver measurable business outcomes.

Before his current role, Frank built deep expertise as a global SEO and AI search consultant for Fortune 500 and high-growth brands, and in senior optimization leadership roles including Director of Product Development & SEO, SEO Director, and Head of Search at agencies and digital teams. Known for scaling organic programs that align technical search fundamentals with user experience and conversion impact, he brings a blend of strategic vision and hands-on execution to complex SEO challenges.

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